Nef Jones Casting specializes in finding Real People for advertising campaigns. Our unique database of real people from years of street casting, team of researches, and an ability to think outside the box has enabled us to find what clients need, whether it be in NYC or in other parts of the country. Recent specs and clients include: fire-eaters for TNT, adult hockey teams for NBC, female skateboarders for Revlon, families nationwide for Chili's, nomad couples for NC Tourism.

In addition to real people casting, Nef Jones Casting also has studio session capabilities for jobs that require actors or models. Recent in-studio castings include: Nike, Truvada, White Claw.

NEF JONES | owner & casting director

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For 16 years, native New Yorker Nef Jones has been fulfilling clients' needs for near-impossible to find 'real people'. Having already cast Swahili speaking marathon runners for Subway, die-hard football fans who were conceived on the night of their favorite teams superbowl championship for Superbowl 50, a family who had never seen the ocean for North Carolina Tourism, and families willing to share their personal stories of hardship for NEST, there is truly no spec that can't be found by Nef Jones and her team.


Nef Jones Real People Casting was established in 2015. Nef became a real people casting director in 2004 under Genuine Casting (fka Strickman Ripps) and went on to lead House Casting's real people department. Since starting Nef Jones Real People Casting, Nef and her team have continued to exceed clients expectations. Armed with an extensive real people database, a team of researchers at her disposal and a keen eye for real people, Nef uses her unique resources and background to bring human stories and authentic faces into each and every casting.


Nef's background as a native New Yorker gives her the ability to connect with the authentic faces and personalities that make up the rich fabric of New York City. She grew up in Alphabet City where she still resides, began her creative life at LaGuardia HS of the Arts, fronted the band JonesBones - sharing Lower East Side and San Francisco stages with artists like Sinead O' Conner, Debbie Harry, Erykah Badu, Sarah Mclachlan, Ledisi and Natalie Merchant. Nef also runs Haven Kids Rock, a non-profit music program in the South Bronx.

JULIET AXON | casting associate

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Juliet has worked in casting for over 8 years. Her strength lies in tracking down people who fit unique specs via extensive online research, and interviewing real people in a way that puts them at ease on camera. Her first casting experience was scouring arts venues around NYC for a MySpace campaign - cast in conjunction with House Casting. From there, she was hired  to work on projects for clients such as Apple, Microsoft, Kay Jewelers, Telekom, NY Lotto, Equinox, NFL Superbowl, Philips Breathless Choir, and Maybelline among many others. January 2015, Juliet was brought on as a Casting Associate with Nef Jones Casting. 

Juliet also works in legit casting. Past projects include 'Appropriate Behavior' (Sundance 2014), 'Buckets' (Tribeca 2016), 'Swallow" (Tribeca 2019), Corkscrew Theater Festival (2018 & 2019), AntFest at ArsNova, and 'Last Week Tonight with John Oliver.' Juliet is also a proud member of SAG-AFTRA and AEA.